Focusing on targeted customers gives any business a great advantage. With a Business-to-Business focus, your company can build commerce and communication to your key customers. Utilizing technology to enable business to transact in this manner gives your company the advantage of rapid, cost controlled communication and commerce. We have all seen the focus of businesses trying to enter the global market place, but there is a great advantage to utilizing the Internet to service or sell products to your local customers as well. Focused marketing can powerfully affect your business and its bottom line.

THE KEY
The key to effective e-commerce solutions is personalization - delivering information and promotions that specifically match the needs and interests of each online shopper. Our e-commerce solutions enable companies to attract and retain customers with compelling, personalized experiences, leverage existing business systems and measure the success of online initiatives. Communication is the key to all successful customer relationships. Business-to-Consumer marketing does not have to be focused on how to sell your products or service to an already crowded global marketplace, but can focus on how to build power communication within your region as well. More effective communication is the foundation of a satisfied customer.

SHOPPING CART
businessportalindia.com Shopping Cart can easily provide your retail or wholesale business a secure, easy to use and attractive virtual store for nearly any size inventory. Its main features include: Nearly unlimited layout customization options, Easily. Configure Tax, Shipping, and Payment options, Secure and Password-Protected Administration, Integrated Search Engine, Manage inventory offline with import inventory feature. The usual procedure is to put your catalogue or selected product(s) on your web site with a description, price and thumbnail photo of each. An "Add To Basket" or "Add to Cart" button is placed beside each item. The visitor can add items to their virtual "shopping cart" as they peruse your merchandise. The "script" keeps track of which items they have purchased and keeps a running total of the amount of the order. The visitor may remove items from their cart at any time should they change their mind. Once they are finished shopping, they proceed to the "check-out". At this point, the visitor is transferred to a secure server where they fill out all the pertinent info such as name, address, credit card number etc. Once this is done they submit the order. In seconds, you receive an e-mail informing you of the purchase. At this time you process it as if it were a phone order, getting authorization, and then filling and shipping the order.

MERCHANT ACCOUNTS
You can also accept credit cards through your site. Use our e-commerce software to host and maintain your own online webstore and also comes with an integrated shopping cart and product database solution. A wide range of features like various product groups, searchable database including product index, multiple credit cards, support of multiple payment and shipping methods, tax handling, currency calculator, support of SSL encryption, order confirmations and many other advantages. We will handle all the payments and deposit the money in your bank account and you will get a full report of all transactions.